POD Tool is the operations layer for POD sellers. We automate research, design, listing, supplier routing, and order fulfillment — across Etsy, Printify, and Printful today; Shopify, Amazon, and beyond tomorrow.
We’re operators first. As we built out our print-on-demand operation end-to-end — sourcing designs, writing listings, routing orders, handling fulfillment — the same pattern kept showing up. Every step lived in a different tool, and stitching them together was the actual job.
What made it worse: most existing automation locks you to a single supplier. Once a product sits inside a Printify profile, that’s it — Printify is who ships it. If their print quality drops, if their shipping rates jump, if their facility runs hot — your options are “wait it out” or “rebuild your entire catalog elsewhere.” Neither is real.
So most serious sellers we know give up on the off-the-shelf automation and go fully manual on Etsy. They file listings by hand, route orders by hand, lose hours every week, and never grow past the bottleneck.
We didn’t want either option. So we started writing scripts. Then a database. Then a UI on top. Today it’s the platform that runs our own operation — and the platform we wish existed when we started.
Six things everyone in this business deals with — and that nothing on the market actually solves end to end.
Once a product is tied to a Printify or Printful profile, you can’t easily switch — even when print quality drops, shipping breaks, or tariff rules turn against you. Multi-supplier strategy is a fantasy at the tooling level.
Hand-filing listings on Etsy, hand-routing each order to a supplier, hand-updating tags and shipping profiles. Sustainable for 5 listings. Brutal at 50. Impossible at 500.
Pinterest, a notes doc, your design app, a tags spreadsheet, the Etsy editor — and nothing talks to anything.
Printify, Printful, and Etsy each tell you different numbers. You only discover the mismatch when the margin is already gone.
Title, tags, attributes, origin country, shipping profile. Miss one and Etsy quietly demotes the listing.
Printify does fulfillment. Etsy does the marketplace. Your spreadsheet does the rest — until it doesn’t.
Six concrete capabilities, built into one stack — so a one-line change to a listing doesn’t mean four tools, four tabs, and four chances to break the margin.
A decision engine picks the right supplier for each order — based on buyer country, tariff rules, blueprint availability, and delivery speed. Same listing, many possible fulfillers. Switch suppliers anytime; the platform handles it.
From inspiration to a live listing in one workflow. Source ideas, queue designs, generate listings with the right tags, attributes, origin country, and shipping profile — all by the rulebook, every time.
Every listing carries 13 tags, the correct origin country, the right shipping profile, and the proper attributes. Etsy’s hidden rules, codified.
Live, normalized rates across suppliers and regions, sourced directly from the actual seller dashboards — not stale public pages. Margin math you can trust before you list, not after you ship.
Run several shops from one cockpit. Built for studios operating 2–10 niche brands. Etsy today; Shopify, Amazon, and direct channels on the roadmap.
Every product, variant, design, and supplier mapping lives in one place. The same product can sell on multiple channels without four separate “truths” drifting apart.
The platform runs the day-to-day operation of our own studio’s catalog on Etsy. We use it ourselves before we ship it to anyone else.
We’re moving deliberately. Print-on-demand is full of half-built tools that ship fast and break sellers’ businesses. We’d rather get this right.
Multi-supplier routing, listing generation, research pipeline, shipping intelligence — live in production.
Inbound order questions, sizing inquiries, refund flows — handled with humans-in-the-loop.
Opening the platform to 3–5 hand-picked POD operators.
Once the platform knows every product in every shop, it can run channel-specific campaigns on top of that source of truth.
The same product, sold everywhere, managed once.
Closed beta starts Q1 2027. Drop your email — we’ll send one email once there’s a working tool (or beta) to try.
Two operators building POD Tool end-to-end, supported by two technical advisors behind the platform. We’ll grow when the work demands it — hiring is on the roadmap, not yet on the calendar.
Tatyana started in programming, spent years in CGI and design, then ran marketing for a stretch before pulling all three threads together as POD Tool. Today she vibe-codes the platform, shapes the product, and runs the day-to-day of the studio that proves it works.
Sergei is a designer and photographer who has spent years running graphical campaigns at scale. He owns the creative direction across every brand the studio operates — what they look like, what they feel like, and the standard everything is held to.